Welcome to the Parent Portal!

Manage your child’s activity on our kid-safe apps and sites here.

How it works

Easy & Secure

Create one account to manage your child's safety and privacy across all Mattel Login enabled sites and apps.

Total Transparency

Verify your ID (in accordance with COPPA and GDPR-K privacy and safety standards) to tailor your child's access to apps and features.

Stay Safe

Real-time notifications allow you to control an app's access to your child's personal information and change permissions at any time.

Kids’ online safety

Mattel creates the experiences that capture kids’ hearts, open their minds, and unlock their potential through play. Since kids have easy access to the internet through multiple devices, it’s important to make sure their online data remains secure and private. The Mattel Login Parent Portal allows a verified parent to manage every aspect of their child’s information and online safety.